08:45 - 09:00

Registration & Networking

Welcome, coffee and breakfast.

09:00 - 09:15

Opening

State of the industry in Latam and Mediastream's vision for 2026

Luis Ahumada

CEO Mediastream

09:15 - 09:30

Road to 2026: Streaming in the World Cup

Large-Scale Streaming: What the 2026 World Cup Left Behind

Luis Ahumada

CEO Mediastream

Fernando Cheong

CTO Mediastream

09:30 - 09:50

Success Story: Lollapalooza, the Streaming Event of the Year

How Mediastream executed the streaming infrastructure, capacity, redundancy, and real-time monitoring. The technical challenge, on-the-ground operation, and the results.

Juan Sebastián Domínguez

General Streaming Producer for Lollapalooza Lotus

Felipe Mella

Director Live Streaming Mediastream

09:50 – 10:05

Mediastream Audience: Formats, Trends, and MCP

How we connect and help agencies, advertisers, and media outlets with real-time results automation, maximizing impact across premium formats like SGAI, DAI, and Digital Audio.

Ariel Fuentes

Sales Sub-Manager Mediastream Audience

10:05 - 10:25

Connected TV in Chile: Opportunities for brands in the streaming era 4th wave of the regional study | 2025 Results

Comscore will share the key insights from the fourth edition of the regional Connected TV study, addressing the evolution of consumption habits, preferred platforms and access models, audience behavior, and the main opportunities for the industry.

Leonidas Rojas Primus

Senior Commercial Director, South America Comscore

10:25 - 10:50

10:50 - 11:40

Leadership Panel
Streaming: Technology, Content and Monetization

Together, they will analyze how data and artificial intelligence are driving streaming into a new stage — Streaming 3.0 — sharing their strategic vision on the industry's current landscape and future projections, discussing CTV, Ads, and measurement.

Ignacio González Almeida

Digital Business Manager Megamedia

Gema Berrios Lacroix

General Manager AAM - Asociación Agencias de Medios

Leonidas Rojas Primus

Senior Commercial Director, South America Comscore

Modera:

Ariel Fuentes

Sales Sub-Manager Mediastream Audience

11:40 – 12:15

The Tech in Action: Full Stack Demo

From editing in Adobe Premiere and creation with MoAI, to orchestration with SmartFlow, MCP and new SGAI/Vertical experiences.

Fernando Cheong

CTO Mediastream

Luis Ahumada

CEO Mediastream

12:15 - 12:20

Final words of gratitude to our guests, panelists, and partners.